Woman Alive deputy editor Jemimah Wright looks at why Christmas themed street names could mean you are in the money

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Source: Photo by Luke Stackpoole on Unsplash

This advent the UK continues in a cost of living crisis, but as we look forward to the 25th of this month, there is some good news for a happy few. Recent research has shown that the name of your street could be the gift that keeps on giving, with Christmas street names having a surprising impact on property value.

House prices on yuletide streets across England and Wales were compared in research to similar properties in order to learn more. From Rudolph Street to Tinsel Lane, the research found that festive street names are actually impacting property value.

What strange, but wonderful news, for those who live on said streets.

Sadly I don’t own a house, but if I did, I wouldn’t be adverse to a Christmassy address. It would be easier for people to remember for one.  

According to the findings, street names containing the word ‘Snowball’ are the most lucrative on the list

 The festive street names boosting your property value the most

RankingFestive termAverage Festive Street Sale PriceAverage of Estimated Price of similar propertyAverage Price IncreaseAverage Price Increase (%)

1

Snowball

£171,799

£154,155

£17,644

11.45%

2

Reindeer

£216,196

£196,898

£19,298

9.80%

3

Stocking

£337,417

£308,853

£28,565

9.25%

4

Carol

£322,670

£296,053

£26,616

8.99%

5

Christmas

£543,186

£500,049

£43,137

8.63%

 According to the findings, street names containing the word ‘Snowball’ are the most lucrative on the list, increasing the average house price by a huge 11.45% (£17,644 on average).

Following closely behind are streets with the term ‘Reindeer’ in the name, which increase property value by 9.80% on average.

Coming in a close third, and increasing the average house price by a substantial £28,565 (or 9.25% on average), are Stocking-related street names.

I have just done a quick google search for houses for sale on Snowball Lane, nothing apparently, but there is a lovely looking home on the market for a bargain £140,000 in Snowball Grove, Stockton-on-Tees, if you’re interested.

According to research, the area where you’re in the most luck if your property sits on a festive street is Newcastle upon Tyne, where the average house price more than doubles on festive streets.

The data shows that properties in the north east city boast an increase of £206,815 (102.22%). This is followed by Southampton, with an increase of 62.88%, or £241,277Sadly, not all festive street names will leave owners feeling holly and jolly, as some can actually lower property value.

Festive street names lowering your property value the most

RankingFestive termAverage Festive Street Sale PriceAverage of Estimated Price of similar propertyAverage Price DecreaseAverage Price Decrease (%)

1

Rudolph

£435,863

£566,200

-£130,337

-23.02%

2

Turkey

£321,321

£356,860

-£35,539

-9.96%

3

Nicholas

£279,982

£297,006

-£17,024

-5.73%

4

Mistletoe

£274,734

£291,174

-£16,439

-5.65%

5

Merry

£453,389

£479,814

-£26,426

-5.51%

 The number one festive street name devaluing properties is ‘Rudolph’, knocking a huge £130,337 off the price on average, a shocking 23.02% decrease compared to similar properties. Next up are street names containing the word ‘Turkey’, which decrease house prices by 9.96%, or £35,539, on average. Whilst the third biggest hit to property value is on streets with the word Nicholas in the name, where the average decrease in property value is 5.73%.

Despite being just a stone’s throw away from Newcastle, where property value rockets on streets with a festive name, property prices in Yarm were found to decrease in value if situated on a street with a festive name, by an average of 30.16% (£75,269). It’s similarly gloomy news for homeowners in Warrington where festive streets result in a decrease of 29.78%, equivalent to £54,808 on average.

It is clear that none of the road names in the research are connected to the real meaning of Christmas – the birth of Jesus. I am sure there must be a few Saviour, Angel, Shepherd and Wise Men Streets around the country, I wonder if they affect the house prices? In the meantime….I’m going to put an offer on in Snowball Grove.

 

Research commissioned by https://stokemont.com