Opinion

The ‘Lucky Girl Syndrome’ trend is tearing up TikTok but is it soul satisfying or just smug?

By 2023-03-22T09:30:00

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Source: Ivan Samkov / Pexels

From manifestation coaches to money codes, believing in the power of positive thought and the law of attraction to create your desires are among some of the most popular beliefs of our time… and Rebecca Hunter-Kelm’s Instagram feed is FULL of it.

"Lucky Girl Syndrome" is the latest element of the manifestation trend to hit TikTok, with more than 90 million views on the #Luckygirlsyndrome hashtag since the new year.

From using daily affirmations that "I’m the luckiest girl alive" to writing down dreams in a manifestation journal, young women worldwide are swearing by Lucky Girl Syndrome to get ahead in life. From getting job opportunities, to green traffic-lights on the way to work, to booking cheap flight tickets, fans of Lucky Girl Syndrome use positive thinking to bring about their desires.

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