Joyce Murray is Founding Director and CEO of Positive Changes (Scotland) CIC
Joyce primarily built her career within the private sector in marketing, business development and operations for professional service firms. Towards the end of 2012 she decided to redirect her career path and utilise her skills and experience to further social purposes and began working in the Third Sector.
Moving home to Stirling in 2013 she was looking for opportunities to integrate into the community and was one of the first volunteers at the Family Hub at HMP Cornton Vale, a women’s prison on the outskirts of her new home town.
The plight of the women in custody touched her heart and a throw away comment resulted in her founding Positive Changes, an organisation supporting women who have touched the criminal justice system towards employment through the making and selling of delicious chocolates branded: Grace Chocolates changing lives.
Joyce Murray’s chocolate-making social enterprise supports women who have touched the Scottish criminal justice system and gives them the opportunity to make a fresh start.