How I decided to tackle food waste, and made it into a business

Jenny Costa, the visionary behind award-winning brand Rubies in the Rubble has an accessible message of hope and empowerment  

One late afternoon in 2012, as 25-year-old Jenny cycled through London traffic on the way home from work, she paused to pick up an Evening Standard newspaper. Flicking through, an article caught her eye: ‘Bin Divers’. Apparently, people were risking arrest by rummaging through supermarket bins to rescue food that was past its sell by date but still edible.