How God led me to start a cake business, and resurrected it when I thought it was all over

Alex Noel spoke with Chinelo Awa about the rise of her cake business, and how God brought it back to life after a challenging period

Chinelo Awa is the founder of Good Cake Day, a luxury cake business based in London that specialises in delicious brownies and show-stopper cakes for special occasions. When we speak on the phone she is – appropriately – in her bakery, making cakes. In the background I can hear the sound of oven doors opening and closing, and kitchenware being put away. 

She tells me how she got the business up and running in 2018: “I crowdfunded to buy my first mixer, which I still have to this day. I’ve literally just used it now to make a cake.” The name came to her one day in church: “I just felt ‘Good Cake Day’. Quite frankly I was convinced it must be taken because of it being so ‘on the nose’. But no one had it! So obviously I registered everything I could. I took all the domains; I paid for everything.”