‘It doesn’t feel like a job’

Jessie Watson grew up surrounded by nature and wanted to do something creative. After her own wedding, becoming a florist was the dream that soon turned into reality 

When Jessie Watson launched her eponymous flower business, ‘Jessie Watson Flowers’ in early 2023, it was the culmination of a passion that couldn’t help but grow even though she had a fulfilling life in London. “I’ve always loved the idea of doing something creative with my hands as a job”, she says, “[and] working with something beautiful.”