Advertising copywriter Lizzie Hutchison shares the advertising campaigns that surprisingly share a Christian message.
Occasionally I get stick for working in an industry that’s seen to deceive people into parting with their hard-earned cash. Some Christians think advertising is the work of the devil, and you know, good luck to them. None of us are under the impression that we’re saving lives, but I don’t think it’s that bad. At the end of the day, people need toothpaste. And if your toothpaste is a bit mintier than the rest, then I see no problem in telling everyone that with a nice piccy and six or seven words.
Besides, when we get to heaven, how’s anyone going to know that the infinity pool is just behind the eternal ice-cream fountain if there’s no billboard? That’s all advertising is, really. Signposting. Sure, signposting particular elements about a product that people can resonate with, or that provide a particularly useful function. But signposting, nonetheless.
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