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AI can be great but with Taylor Swift falling victim to deepfakes, how can the rest of us protect ourselves?
By 
Lizzie Hutchison2024-02-15T09:00:00
Taylor Swift’s globally recognised face was recently superimposed onto pornographic pictures. And as advertising copywriter Lizzie Hutchison rightly warns, if it can happen to her, it can happen to anyone.
A few months ago a mate and I were mucking about at work, coming up with ads for fake products. Our favourite was a massage oil called ‘Consensual’. The tagline? ‘For when she’s absolutely, definitely said yes!’
But in light of recent deepfake stories, this doesn’t seem so funny. A few weeks ago, Taylor Swift had her face superimposed on pornographic images, and shared on X - with one photo racking up 47m views before it got removed. Grim.
I went to parliament (suprised they let me in with my Barbie phone case tbh) to watch a screening of ’My Blonde GF’, a documentary short film that tells Helen Mort‘s experience with deepfake and image based online abuse. What struck me was how interlinked power and consent are.
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